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July 2008
Ken Carbone has contributed a playful homage to the Alliance Graphique International / Mexico's Kahlo / Rivera 100 celebration. It marks the 100th anniversary of their historic union and contribution to 20th century art.
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July 2008
Kahlo Rivera100 is sponsored by Alliance Graphique Internationale / Mexico. Ken Carbone’s poster is one of 100 that will appear at the Club de Banqueros de Mexico AC in Mexico City later this year.
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July 2008
Project Director Gene Castallano is interviewed about WL Gore & Associates Capabilities Center in Barkdale, Delaware. Carbone Smolan Agency, along with IDEO and Homsey Architects, designed a space inside an former electronics assembly plant that fosters team spirit, media attention and serves to solidify business relationships with new clients.
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July 2008
Leslie Smolan discusses the benefit of creating a resort brand before ground is broken. “In the absence of anything material, the brand takes on an even greater role… We’re creating the song sheet off which all the creative partners will sing, so we’ll all sing in the same key.”
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July 2008
Bideawee wins Honorable Mention in ID's 54th Annual Design Review. Designed by CSA, Bideawee’s cheerful corporate identity reflects the loving relationship of people and their pets.
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June 2008
Glass is both the most elegant and the most mundane of materials. Its ubiquity poses perhaps its greatest challenge, says Ken Carbone, Carbone Smolan Agency. “The trick is to do something new and fresh with it.” For the W.L. Gore Capabilities Center, CSA went for high impact. A 33-by 40-ft. glass display in the entrance looks like a dramatic piece of abstract art, but is actually a carved, etched, and edgelit depiction of the micro-fiber structure of Gore-Tex.
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June 2008
From the Scottish for “stay awhile,” Bideawee’s mission is to promote and support safe, loving, long-term relationships between people and companion animals. To help expand awareness for one of the oldest animal-welfare organizations in the country, Carbone Smolan contemporized the original name, “Bide-A-Wee Home Association,” and created two friendly logos. The firm also updated Bideawee’s tagline from “bring love into your home,” to “for the love of pets.”
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May 2008
Facing an increasingly competitive marketplace in the financial services sector, Morgan Stanley engaged Carbone Smolan Agency as a strategic partner. CSA helped the company develop a three-tiered architecture for its calendar of events, a streamlined publishing process for its in-depth research reports and comprehensive brand identity guidelines to unify Morgan Stanley's signature, communications and image across all retail and institutional business lines.
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April 2008
Finding your way around complex buildings and cities can be a nightmare even for longtime residents. Why do people still become lost despite the best efforts of environmental graphic designers, sign fabricators, and enlightened clients? And, collectively, what can we do about it? KaK World Design Magazine invited CSA to share their best examples of signage, navigation and environmental design.
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February 2008
How do you represent a company, product or service in a single, concise visual form? In the February issue of Computer Arts Projects magazine, logo designer Ken Carbone identifies the attributes of a great logo. “A great logo must exhibit appropriateness, clarity, flexibity, strength and surprise. Using this formula, any company or institution is guaranteed to benefit from a successful logo, which will continue to evolve with their brand naturally and effectively.”
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February 2008
Although I'm not a frequent customer of Denny's, it is a preferred choice when I am offered the other alternatives at a highway rest stop. My expectation for what the dining experience will be is aligned with the brand and what they deliver. Never more. Never less. Just right. I think there is strength in this consistency, a quality that is not reflected in their new “Real breakfast 24/7” campaign.
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February 2008
Portfolio Center design student Ross Shapland sat down with Ken Carbone of Carbone Smolan after his seminar February 21st. The result was a closer look inside one of the industry greats, a man who is as generous with his time and insights as he is talented.
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February 2008
Fundraisers at Bideawee, the venerable American animal welfare agency, have always been hampered by the organization’s name—a Scottish expression for “stay awhile.” The obscurity places tremendous importance on Bideawee’s visual branding, which is why they decided to revamp the organization’s look and feel, tapping top firm Carbone Smolan Agency for the job. The result? A logo that is warmer, friendlier and clearer.
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January 2008
Among their many accomplishments, the Mayans developed one of
the most sophisticated writing systems in Mezo-America, with over
800 glyphs and symbols. And that’s where the New York-based design
and branding firm Carbone Smolan began its brainstorming to create
a symbol that would capture the essence of the Nizuc, a new luxury
resort on the Riviera Maya. The logo reflects the Mayan belief in the
circular nature of the continuum of life – birth, death, rebirth.
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June 2007
Armed with nothing but the available hype and hearsay, AdAge Creativity asked designers to weigh in on the alleged miracle device and give it a provisional rating on a scale of zero to five stars. For Ken Carbone, “a brilliant phone would have been just enough and this one is extremely neat-solid, practically user-friendly technology with a well-designed interface. So what's not to like?”
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November/December 2007
When seeing or hearing the word “Bide-a-Wee” for the first time, it is difficult to imagine what kind of nonprofit organization it is, even if you know that the word is Scottish for “stay awhile.” That was just one part of the marketing challenge for a New York-based humane organization that provides a wide range of services for cats and dogs, including adoption, veterinary care and retirement. To update their 104-year-old image, Bide-a-Wee hired Carbone Smolan Agency.
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March 2007
Joining a select group of branding experts, Ken Carbone offers his opinion on the redesign of the Dairy Queen logo for a recent issue of AdAge Creativity. He sees the creative effort as a weak attempt to dress the brand in the stylistic trends of the moment but a modest improvement.
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January 2007
It's no secret that teenagers drive market value, but does their interest in high-end goods like Louis Vuitton or Burberry help or hinder age-old brands? Ken Carbone weighs in on teens, their obsession with celebrity culture and how all of this affects these sophisticated brands and their legacy in Karen Sandstrom's article in the January 11th Plain Dealer.
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