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December 2006
Executives at American Century Investments say they do not think young adults worry much about investing for retirement. Ken Carbone said the youth market is indeed focused on quick results rather than long-term goals. Bringing product to them through click-through ads on YouTube is the right idea, he said, as long as the ads can compete with the site’s videos.
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September 2006
Robert Scott Ross's article "The Rules of Retail” profiles the role of retail design and its impact on sales, from the rise of the mall to the art of the Apple store. Carbone weighs in on the power of the brand and how it grows seamlessly with the design of the space.
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June 2006
In Ken Carbone's letter to the editor, he comments on Nicolai Ourousoff's June 6th article entitled "Skyline for Sale," which profiled the growing relationships between developers and architects on commercial projects in New York.
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April 2006
An "art director" is someone who takes the emotional and persuasive power of art and directs it toward a design solution that works for business. This can come from someone with a highly developed aesthetic sensibility. It can be a writer who knows how words and images combine to express an idea. Sometimes it's a client that clearly articulates a creative path.
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January 2006
If we are unwilling to embrace universal health coverage, then an overhaul of Medicare's information design is essential. We have the tools to transform Medicare into an efficient, workable and humane program. The government simply needs to channel the time, effort and money currently expended on ways to cut benefits, and instead invest in meaningful reform.
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December 2005
Ken Carbone agreed that museums and corporate America can make profitable partners, but that profit is not always good for the art. "The commercialization of it has to be handled very carefully," he said. "If it becomes the model, are museums going to start to shape exhibits along the lines of 'Is this going to be a blockbuster or draw in the crowds?' "
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October 2005
Botanical gardens, performing arts centers, regional theatre companies, orchestras, and zoos are looking to the experts to help them define their identities, find their voices and leverage their assets to appeal to more consumers. But there are unique challenges inherent in projects for nonprofits including small budgets and highly democratic decision-making.
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July 2005
Some institutions get so infatuated with the dazzling architecture of a new building that they neglect to figure out how they'll get people to come back once they've seen the building. "There's no guarantee (that a new building) will yield ongoing success," Carbone says. His advice is to "build a great institution first and a great building second."
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