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May 2011 CSA's Wayfinding and Signage for NHMLA is featured in "Ready for Prime Time" by Pat Matson Knapp SEGD Design Magazine When the Natural History Museum of Los Angeles County chose to renovate its existing facilities instead of spending $300 million on a new building, it knew that more than just the physical environment needed to change. To stay relevant, the museum needed to rethink its very mission and the way it engages with visitors and patrons. PDF

April 2011 Unify, Simplify, Amplify: How Leica Maintains Its Brilliant Photography Brand Fastcodesign.com What comes to mind when you hear the name Leica? I posed this question to about two dozen professional photographers and they enthusiastically responded: "prestige," "precision," "craftsmanship," "envy," "excellence," "perfection," “tool of the masters,” and even "lust." To this glorious praise I would add: quintessential. www.fastcodesign.com PDF

April 2011 Putting Lines Around Ideas by Sam Harrison HOW Magazine Have you lost touch with your artistic roots? Or perhaps you never learned to draw in the first place? Six dedicated sketchers explain why all designers should draw and offer 7 ways to make it work for you. www.howdesign.com PDF How Magazine article PDF How Magazine blog post

March 2011 Unify, Simplify, Amplify: How Moleskine Gets Branding Right Fastcodesign.com Last month I offered some branding advice based on the belief that, in order to win, companies need to Unify, Simplify and Amplify their brand message. This month I will showcase my first example of a brand that puts this formula into practice -- the Italian brand Moleskine, or as they pronounce it in Italy, "mol-a-skeen-a." www.fastcodesign.com PDF

March 2011 Rachel Crawford and Paul Pierson named GDUSA People to Watch in 2011 GDUSA GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community. The criteria: individuals who we have come to know and respect for a combination of talent, leadership, success, business savvy, service and newsworthiness. www.gdusa.com PDF

February 2011 $100K of Free Branding Advice, In Just Three Words FastCompany.com There is a moment during every branding presentation I give when I offer something enormously valuable--for free. I tell clients to write down what is essentially the formula for successful branding employed by the best brands in the world. With their undivided attention and pens in hand, I summarize this formula for them in three words: Unify. Simplify. Amplify. www.fastcompany.com PDF