Websites, the gateway communication tool for any law firm, need to contrast the “one size fits all” norm. With over 800 lawyers, 18 practices, 14 industries in 7 regions, premiere D.C law firm Akin Gump Strauss Hauer & Feld LLP needed a website to reflect the spirit that drives their success. Translating their renowned approach to law on the web required radical thinking.
Carbone Smolan Agency’s capitalized on Akin Gump’s distinct characteristic: entrepreneurship. Before, vastly different practice areas were represented exactly the same visually throughout the site. CSA’s modular design distills information in a flexible way allowing for customization around each practice area, to best represent each “business.” This enables the site to be “future-proof” in an increasingly competitive and global landscape. Modularity rids the site of a static, flat page and allows for continuous updates based on the information marketing managers select to share. “Experience” pages emulate homepages, which provides an easy route to navigate the breadth of information available. By partnering with Rubenstein Technology Group, the final result reflects a site that’s savvy and rich in customized detail for the 18 distinct practices, united under the global Akin Gump brand.