Brooklyn Botanic Garden is a fine institution known for its stunning cherry blossom festival, diverse educational programming, and some of the most beautiful grounds in the city. It may be hard to imagine now, but at one point, Brooklyn had some image issues that made it hard for BBG to attract the kinds of crowds its Manhattan-based cultural contemporaries enjoyed.
Through our collaboration, BBG emerged with a new identity that reinvigorated the Brooklyn landscape. The logo, full of movement and life, was based on nature’s most perfect formula, the fibonacci sequence. The system features a vibrant color palette and an evocative tagline, Where Plants Come to Life. Plus, a full communications platform helps the team at BBG reach new audiences and make their gardens a true New York destination.