What photographer wouldn’t want to learn from one of Canon’s celebrated Explorers of Light? Canon Live Learning and the Digital Learning Center, start-up-like educational initiatives from the legendary camera-maker, offer an incredible array of educational workshops and a veritable online encyclopedia of resources. But any new initiative, even from an industry stalwart like Canon, needs exposure for new offerings.
Canon came to us to help build and launch the new brand, targeted to both professional and amateur shutterbugs. We wrote cheeky headlines that make fun of the learning process, and paired them with an eye-catching campaign design. Bring the campaign to life with some branded swag, such as tote bags and buttons, and there you have it—the perfect tools to let people know that Canon has all the experts, tutorials, workshops, and other resources they could ever need.