W.L. Gore & Associates: The Magical Molecule

W.L. Gore & Associates, perhaps best known for making GORE-TEX®, doesn’t just enable hikers to stay dry. Polytetrafluoroethylene (PTFE) is the molecule that makes it all possible, and Gore has created uses for it in everything from dental floss to the Mars Rover. To celebrate 50 years of innovation and better tell the story of the brand (and this magical molecule), Gore assembled a team of designers, fabricators and architects to build the W.L. Gore Capabilities Center at the company’s headquarters in Delaware.

CSA led the visual design of the space’s hexagonal plan, which leads the visitor through a six-part narrative featuring Gore’s highly admired technical and analytical process for product creation and testing. The use of informative yet beautiful diagrams, models, and digital displays helps Gore bring the business to life for their customers.


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