Mandarin Oriental Hotel Group: The 5-Star Luxury Experience, Online

How do you translate a five-star hospitality experience to the web? Mandarin Oriental Hotels have redefined luxury travel, and it was our mission to bring their same level of service and attention to detail to their website. The image-driven site is a gallery of the brand’s coveted properties, starting with the photographically driven home page to the full-screen visuals on each location landing page. Visual browsing, an e-commerce tool that helps visitors sort and compare content—such as room types and dining options—through images facilitates the booking process. The site was designed for “guest-centric usability” across platforms, with universal navigation, a limited number of page types, and a simple and stylish aesthetic that extends to a suite of digital marketing applications. Vacation daydreaming, commence. www.mandarinoriental.com

Winner of 2013 American Marketing Association Stevie Award, 2013 Interaction Media Award, 2013 GDUSA American Web Design Award


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Carbone Smolan Agency combines content, technology, and art to create brand strategy and design systems for the physical and digital worlds

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