In answer to a culture consumed with “wellness” and how it’s achieved, real estate developer Delos established a medically backed, measurable standard for hospitality spaces. Launched with Stay Well®, this initiative first introduced the standard to the MGM Grand Resort and Casino in Las Vegas. This is where CSA stepped in, reinforcing Stay Well through the design of a visual identity system.
Our program for Stay Well includes a distinct logo, corresponding color palette, photography, and refined typography. Applied to hotel's in room amenity guides and the Stay Well website, the brand expression clearly distills their research for hotel operators and guests alike. We streamlined how guests review this information, developing a structure based on themes like "rest" "nourish" and "refresh." By integrating the brand experience with the physical amenities in the room, guests are quickly introduced and educated on how their room enhances their health. Through design, the Stay Well mission moves forward, defining and fostering wellness for us all.