W Boston Hotel and Residences: A View to Remember

Boston conjures images of red brick, ivy, the Founding Fathers, rowing on the river, and maybe a Red Sox cap. So when W Hotels set out to build an all glass tower for W Boston smack in the middle of the city, it became an instant standout. The building’s uniqueness and the contemporary W lifestyle became our calling when designing the marketing materials that would build buzz and drive sales for Boston’s new hot hotel and residential property.

W’s are known for making each of their properties unique for each city. We based the Boston property’s sales campaign and materials on the building’s mirror-like, faceted design, a fresh perspective for the Beantown. To top it off, we prominently featured the incredible views the high-rise would afford—one luxury those red brick classics just don’t have.


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Carbone Smolan Agency combines content, technology, and art to create brand strategy and design systems for the physical and digital worlds

© 2014 Carbone Smolan Agency