We are delighted to announce that Paul Rossi has joined Carbone Smolan Agency in the new role of CEO.
Rossi comes to CSA from The Economist, where he was most recently president of the Group’s Global Media Businesses.
While at The Economist, Rossi transitioned the publication from a niche magazine to a leading multi-platform media brand. He also created new marketing solutions capabilities for clients—products and services that allowed them to engage their customers with meaningful content in print, online, on social media, and in person.
The result was revenue growth and increased profits for The Economist and its clients, at a time when most publications faced decline. In recognition, Adweek named The Economist “the hottest magazine in America,” and named Rossi, together with the publication’s editor-in-chief, Executives of the Year.
Now, Rossi says he’s ready for more. "Businesses are now more visible than ever, and disruption and competition can come from anywhere. Brands and branding have never been more important—not just for startups but for established brands as well. I can’t think of a place I’d rather be right now than CSA. It's such a great team of people doing great work. They have a long history and reputation of working with first-class brands, helping them position themselves successfully for years to come.”
CSA's clients include companies and institutions such as Morgan Stanley, Christie’s, Mandarin Oriental Hotel Group, Boston Consulting Group, Musée du Louvre, and most recently, the rebranding of Coach, Inc. to Tapestry. CSA handles both business-to-business and business-to-consumer assignments and works across all media.
Says Leslie Smolan, founding partner of CSA, “We’ve often been known and received many awards for the exceptional beauty and style of our work. But developing key messages and content that drive business growth has always been a big part of why clients have hired us too. Paul is a perfect fit. He’ll take the agency to a new level.”
Ken Carbone agrees. “Paul Rossi has every characteristic you would hope to find in a new leader for your company—exceptionally bright, decisive, entrepreneurial, optimistic, and charismatic. His passion is for building truly great teams and developing strategies that drive business success for clients and brands. After 40 years, Leslie and I are ready for the next big evolution of the Carbone Smolan Agency. We’re proud to have a dynamic CEO like Paul Rossi leading the company forward.”