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Boston Consulting Group

Transforming a brand. Doubling engagement.

The Boston Consulting Group is one of the world’s largest management consulting firms with a tradition of deep thinking and a 50-year legacy of making meaningful impact. They came to us looking to transform their brand and how people engage with their content.

 

Visit BCG.com

  • Brand Positioning
  • Story & Messaging
  • Visual Toolkit
  • Motion & Video
  • Digital Experience
  • Recruiting Campaigns
  • Brand Training
  • Social Media Campaigns

Simplify to drive deeper engagement

By reducing content by a dramatic 68% and introducing a simple navigational structure, we were able to increase traffic to critical pages without sacrificing the quality of the content.

Overhaul design to reignite enthusiasm

From recruiting to client events to the website, our design transformation touched all aspects of the brand. We launched a crowdsourced photography initiative in partnership with EyeEm. We also developed a parametric art system that converts site content into visually arresting artwork.

The value [of parametric art] is two-fold: not only does it provide web content to distinguish the practice areas, but it provides a conversation starter for both clients and prospects that expresses what BCG is, and how deeply they think about things.

Activate social through thought leadership

By enhancing BCG’s signature thought leadership with integrated user experience design, incredible visuals, and mobile responsiveness, we created experiences that activated BCG’s core audience on email and social media channels.

CSA was fundamental in helping us completely transform our digital presence and do it in a way that elevates our brand well beyond what’s expected in our sector. They have earned my trust and become a true partner.

Massimo Portincaso, Partner and Global Marketing Director

Boston Consulting Group

200%

Doubled the time of engagement on .com site

4x

Contributed to a nearly 4x increase in social traffic for redesigned microsites

1,700

Simplified content from 4,000 pages to 1,700 pages