NIZUC Resort & Spa

Putting a new hotel brand on the map

NIZUC Resort & Spa started as nothing more than a stunning beach and a burning desire to compete with established luxury brands. The developer came to us looking to create the story that would act as the foundation for their brand and transform their property into a sought-after elegant escape.



  • Design Strategy
  • Brand Identity
  • Story & Messaging
  • Visual Toolkit
  • Photography Library
  • Web & Mobile Design
  • Social Media Campaigns
  • Advertising & Media

Calling on Mayan heritage for a distinct identity

Inspired by the natural forms of the environment and the color palette of the region, we designed a handcrafted logo that is modern yet timeless, elegant yet primitive. It connects people to the experience of the resort, evoking images of NIZUC’s endless ocean horizon and the authentically Mexican aesthetic.

Attracting creative partners through lush photography

We built the story around the key messages of sophisticated design, a serene experience, unspoiled nature, and warm personalized service. These ideas drove a custom photography shoot, the products of which we leveraged to attract the hotel operator, a world-class architectural team, and premium travel industry partners.

For us at NIZUC, brand is essential. It was created from scratch, yet has quickly established itself in the travel agent’s mind. The destination wasn’t considered luxury, so the brand is so important. It such a short time, we now stand out against our competitors, right next to these other guys in the luxury market.

Darrick Eman, Director of Sales & Marketing

NIZUC Resort & Spa

Translating interest in the brand to online bookings

Balancing brand-driven print media placements with sales-driven digital marketing, we launched an integrated media campaign to drive awareness in the US luxury market. Our digital advertising, which featured in-banner video, drove people to the newly designed and highly immersive website. This enabled us to translate interest in NIZUC to direct engagement with the brand and increased booking through the web.


The launch campaign delivered over 70 million impressions reaching over 13 million people.


Conde Nast Traveler, Fodor’s, and Travel + Leisure all named NIZUC Resort & Spa one of the world’s best new hotels in 2014.


The hotel was “in the black” for the first year of operation and 100% booked for its first holiday season in 2014.